Ocean Drive, South Beach and the serene setting created by South Florida's tropical environment - that was the scene captured today for the first part of the Super Bowl Host Committee's media campaign. The images of South Florida's beaches will be the backdrop for a commercial that will be shot for Super Bowl XLIV. Where else do you want to be come February.

This is only the beginning. The photo shoot for the volunteers in the commercial will take place on Wednesday, August 12th. The lights will be bright, the face paint will be fresh and the excitement will be sky high for what will be the start of the Host Committee's campaign to promote the Super Bowl and the Pro Bowl.

We'll keep you updated with pictures from tomorrow's shoot and behind the scenes commentary. Stay tuned!



The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.

The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.

Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

What do you love most about South Florida?


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