Miccosukee VIP Event
 Marshall Faulk, Tony Segreto and Santonio Holmes having a "Chalk Talk" with the audience

Host Committee Ambassadors handing out gifts for the event guests

Guests enjoying a cool, breezy day outside at the Miccosukee Resort

For the full Miccosukee VIP photo gallery, click here.

Krystal Kickoff Party
Entrance to Viscaya, where the Krystal Kickoff party was held

Guests were treated to a concert by Hall & Oates

An acrobat serving champagne from a chandelier 

For the full Krystal Kickoff photo gallery, click here.


The South Florida Super Bowl Host Committee sincerely congratulates the New Orleans Saints for earning the title of Super Bowl XLIV Champions. And we commend the Indianapolis Colts for being worthy and classy opponents. Both teams put on a great show for the world and one that will go down in Super Bowl history.

All the hard work put in by everyone was worth it after Sunday night's spectacle. The South Florida weather did not disappoint and the scenery was perfect for the biggest stage on the planet. Simply put, we could not ask for anything better.

The Host Committee would like to thank all those that could make this happen, including our sponsors and partners that supported us every step of the way. The events we hosted leading up to Super Bowl Sunday were a great success and built up much hype en route to the big game. Our staff members are grateful for all the help.

And while Super Bowl will not be coming back for at least the next three years, we are proud to have hosted a record-breaking 10 Super Bowls. Perhaps in the future we can bring back Super Bowl to the NFL's favorite destination for their championship game, right here in South Florida.

Carolina Panthers RB DeAngelo Williams on local radio station

Miami Dolphins LB Channing Crowder with his mother on radio row

Miami Dolphins QB Chad Henne signing our Host Committee wall

Boxer "Sugar" Shane Mosley on Fox Sports 

2009 Heisman Trophy Finalist Toby Gerhart on the radio

Toby Gerhart signing our wall

NFL Commissioner Roger Goodell live at his press conference 

Actor Jamie Foxx with Ed "Too Tall" Jones on The Foxxhole radio program

Atlanta Falcons Owner Arthur Blank on radio row

Retired NFL Player Michael Strahan on Fox Sports

Boxer Floyd Mayweather doing his radio show rounds

Pittsburgh Steelers WR Hines Ward doing an interview

Jamie Foxx and Usher on The Foxxhole

New England Patriots RB Fred Taylor on the air

David Spade and Chris Rock promoting their new movie, The Grownups

Kevin James and Adam Sandler also promoting the upcoming film, The Grownups

New York Giants RB Brandon Jacobs waiting to go on the OCNN

Retired NFL Player Ricky Watters chatting on radio row 

Retired NFL player Kurt Warner on the set of NFL Network

Former Detroit Lions great Barry Sanders interviewing over the radio

Jacksonville Jaguars star RB Maurice Jones-Drew doing a one-to-one interview

Former Miami Dolphin Joe Rose signing our wall

Sports Illustrated writer Peter King signing our wall

NBA Player Raja Bell interviewing on radio row

Super Bowl XLIV commemorative helmet on display

Former Heisman Trophy winner and retired NFL player Tim Brown

Kurt Warner signing our Host Committee wall

Super Bowl X MVP Lynn Swann putting down his signature

Former Pittsburgh Steeler great Jerome Bettis, AKA "The Bus" on TV

Cincinnati Bengals WR Chad Ochocinco promoting his OCNN on radio row

New York Jets QB Mark Sanchez and Dallas Cowboys LB Demarcus Ware on the Steven A. Smith radio program

Check out the latest pictures from the Super Bowl XLIV Media Center at the Broward County Convention Center!

We'll be updating this album all week, so keep checking back for more...

This Super Bowl marks the first time that two “indoor dome” teams will square off against each other in a Super Bowl.

Come back to our blog every day to keep learning more fun facts about Super Bowl XLIV!

We are proud to welcome the world back to South Florida for Super Bowl XLIV, the record-breaking 10th Super Bowl held in South Florida. We will update the media on the overwhelming success of the 2010 Pro Bowl, the first NFL All-Star Game to be held outside of Hawaii in 30 years. Plus we will look forward to a spectacular week of events culminating with Super Bowl XLIV on February 7, 2010 at Sun Life Stadium!

When: Monday February 1, 2010
           1:30 PM

Where: Media Center, Room 305
            Broward County Convention Center
            1950 Eisenhower Blvd.
            Fort Lauderdale, FL 33316

Who: Rodney Barreto, Chairman South Florida Super Bowl Host Committee
         Nicki Grossman, President, Greater Fort Lauderdale Convention & Visitors Bureau
         William D. Talbert, III, President & CEO, Greater Miami Convention &
            Visitors Bureau
         Gerry Baron, Palm Beach Sports Commission
         Mike Dee, CEO, Miami Dolphins
         Ken Keechl - Broward County Mayor

Super Bowl I was not a sellout in the stands, but was broadcast on both CBS and NBC simultaneously.

Stay tuned to our web site and this blog for more fun facts leading up to Super Bowl XLIV on Sunday, February 7th!

Champions Arch 1   Champions Arch 2 
Tribute Includes Arch over famed Ocean Drive Along with Smaller Sculptures Inspired by Past Super Bowl Champions and This Year's Teams

MIAMI GARDENS, FL - The South Florida Super Bowl Host Committee'sChampions Arch, built by Gerdau Ameristeel is towering over Miami Beach's famed Ocean Drive, illuminating the sky during Super Bowl week in tribute to the region's rich tradition of hosting Super Bowls. Champions Arch, built by Gerdau Ameristeel, was created from recycled steel from the Orange Bowl and Sun Life Stadium and includes individual works of art celebrating past Super Bowl champions and this year's conference champions.

"When the Host Committee approached us about working together to build another steel structure like we did for last year's Super Bowl in Tampa, we were very excited," said Mario Longhi, CEO of Gerdau Ameristeel. "The Orange Bowl and Sun Life Stadium have hosted some of football's greatest moments, so it seemed fitting that we would recycle steel from both stadiums to create this magnificent tribute in Miami Beach."

Processed and reborn at Gerdau Ameristeel's steel mini-mills in Calvert City, Kentucky and Midlothian, Texas, the art-deco inspired arch stands 23-feet high over Ocean Drive, with massive steel beams intersecting at the center of the arch to showcase a 12-foot steel football illuminated in various NFL team colors by powerful LED lights.

"These sculptures are some of the most unique pieces of artwork I've ever seen," said Rodney Barreto, Chairman of the South Florida Super Bowl Host Committee. "It's amazing to think this is recycled steel from the Orange Bowl and Sun Life Stadium. Being that this is our record-breaking 10th Super Bowl here in South Florida, it's fantastic that our Super Bowl tradition is being recognized this way."

South Florida has been host to more Super Bowls than any other community. To celebrate our Super Bowl tradition, Gerdau Ameristeel fabricated one leg of the arch with recycled Orange Bowl steel and the other from Sun Life Stadium steel. The roman numerals etched in either leg symbolize every Super Bowl played in South Florida. The two intersecting arches create a visual and symbolic "passing of the ball" from one stadium to the other.

What:   Gerdau Ameristeel Unveiling Press Conference

Where: 11th St. & Ocean Drive, Miami Beach (on the street) 

When:  Friday, January 29 at 11:00am

Who:   Rodney Barreto - Chairman, South Florida Super Bowl Host Committee
               Nat Moore - Former Miami Dolphin
               Matti Herrera Bower - Miami Beach Mayor
               Tony Segreto - Emcee   
               Representative from Gerdau Ameristeel

MIAMI GARDENS, FL- Rodney Barreto, Chairman of the South Florida Super Bowl Host Committee is appointing Dick Anderson as the Chairman of the Sub-Committee created to make recommendations to the Host Committee in an effort to land the 2014 Super Bowl which may include Sun Life Stadium improvements.

Dick Anderson is a former Miami Dolphin great as well as a former State Senator. Dick was also Chairman of the South Florida Super Bowl Host Committee in 1989.

"I cannot think of a more qualified person than Dick to chair this sub-committee" said Rodney Barreto. "Dick is someone who not only knows this community, he understands and appreciates the economic importance of bringing Super Bowls and Pro Bowls back to South Florida."

"I'm honored to be named Sub-Committee Chairman and I look forward to working with the community on this issue," Anderson said.

At its January 7th Board Meeting, The South Florida Super Bowl Host Committee voted to form this sub-committee consisting of members of the Super Bowl Host Committee.

At the same meeting, the Miami Dolphins presented plans on Sun Life Stadium improvements that could help ensure future Super Bowls and Pro Bowls in South Florida. These renderings include building an open-air cover that would protect fans from the elements.

Stadium rendering
Joining Dick Anderson on this sub-committee are a wide range of community leaders whose goal is to help keep the Super Bowl, Pro Bowl, BCS National Championship, World Cup and other world-class events coming here. This initial list includes the following and more will be asked to join in the days ahead:

Elaine Adler-President, Aventura Marketing Council

Steve Belous-Ernst & Young

Bruce Jay Colan-Chairman, Greater Miami Chamber of Commerce

Al Dotson, Jr.-Bilzin Sumberg Baena Price & Axelrod

Adam Grossman - SVP Public Affairs, Miami Dolphins

Nicki Grossman-President, Greater Ft. Lauderdale Convention & Visitors Bureau

Beatrice Louissant-Florida Regional Minority Business Council

Dr. Wilhelmena Mack - W. Mack Associates

Emery B. Sheer-Berenfeld Spritzer Shechter & Sheer LLP

William Stanton-Managing Director, Fort Lauderdale Collection, LXR Luxury Resorts & Hotels

William Talbert III-President & CEO, Greater Miami Convention & Visitors Bureau


Kids Fishing Classic 

On Saturday, January 30, The South Florida Super Bowl Host Committee along with NFL Environmental and the NFL YETs will spend a fun-filled day on the water. That's where we'll be teaching more than 150 kids from the NFL YETs in Miami and Fort Lauderdale about the ocean, boating safety, fishing, water conservation and the environment. Make sure you're part of this fantastic event this Saturday!

  • Rodney Barreto - Chairman, South Florida Super Bowl Host Committee
  • Jack Groh - NFL Environmental Program
  • Mike Zimmer - President, South Florida Super Bowl Host Committee 
  • Capt. Wayne Conn - Reward Fishing Fleet, Miami Beach Marina and Kelley Fleet/Haulover Beach
  • Florida Fish & Wildlife Conservation Commission
  • IGFA (Fishing Hall of Fame)
  • Lara Kramer - Fish Florida
  • Dr. Lisa Krimsky - Sea Grant
  • Danni Washington - The Big Blue and You
  • Robert O'Bryant/Kathleen Elliot - Mahogany Youth Fishing Group
What:    The NFL, in partnership with the Miami and Fort Lauderdale YETs (Youth Education Towns), will take more than 150 local children fishing and teach them about South Florida's unique environment, boating safety, ocean appreciation and conservation and having fun.

When:   Saturday, January 30     7:30AM-4:00PM        
             7:30AM - 8:30 AM         Staff / Volunteers Arrive at Marina
       8:30AM - 9:00AM          Buses pick up kids at YET centers
       9:30AM - 12:00PM        YET kids arrive, boating safety review, fishing
       12:00PM - 1:00PM        Lunch and Speeches**
       1:00PM - 4:00PM          Station Rotations

Where:   Haulover Isle Marina, Haulover Beach

*Media will be allowed on the boat. Fishing trips are about 2 hours*
**Speeches will be done by Jack Groh NFL Environmental, Rodney Barreto, Mike Zimmer, Miami-Dade Officials and NFL Representatives


The New Orleans Saints are playing in their first-ever Super Bowl. Now only two teams in the NFL have never won an NFL championship game or played in a Super Bowl: the Houston Texans and the Jacksonville Jaguars.

Stay tuned for more fun facts leading up to Super Bowl XLIV on Sunday, February 7th, 2010!

First it was Dolphin Stadium, and then Land Shark Stadium, and then Dolphin Stadium again. Now, Super Bowl XLIV will be played at the Miami Dolphins' new home, Sun Life Stadium. Dolphins President Mike Dee announced the name change at an unveiling yesterday, where he was joined by Sun Life Financial executives and KC and the Sunshine Band.

Be sure to check out the pictures of the newest stadium changes in preparation for Pro Bowl 2010 next Sunday as well.


The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.

The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.

Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

What do you love most about South Florida?


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