This Super Bowl marks the first time that two “indoor dome” teams will square off against each other in a Super Bowl.

Come back to our blog every day to keep learning more fun facts about Super Bowl XLIV!

We are proud to welcome the world back to South Florida for Super Bowl XLIV, the record-breaking 10th Super Bowl held in South Florida. We will update the media on the overwhelming success of the 2010 Pro Bowl, the first NFL All-Star Game to be held outside of Hawaii in 30 years. Plus we will look forward to a spectacular week of events culminating with Super Bowl XLIV on February 7, 2010 at Sun Life Stadium!

When: Monday February 1, 2010
           1:30 PM

Where: Media Center, Room 305
            Broward County Convention Center
            1950 Eisenhower Blvd.
            Fort Lauderdale, FL 33316

Who: Rodney Barreto, Chairman South Florida Super Bowl Host Committee
         Nicki Grossman, President, Greater Fort Lauderdale Convention & Visitors Bureau
         William D. Talbert, III, President & CEO, Greater Miami Convention &
            Visitors Bureau
         Gerry Baron, Palm Beach Sports Commission
         Mike Dee, CEO, Miami Dolphins
         Ken Keechl - Broward County Mayor

Super Bowl I was not a sellout in the stands, but was broadcast on both CBS and NBC simultaneously.

Stay tuned to our web site and this blog for more fun facts leading up to Super Bowl XLIV on Sunday, February 7th!

Champions Arch 1   Champions Arch 2 
Tribute Includes Arch over famed Ocean Drive Along with Smaller Sculptures Inspired by Past Super Bowl Champions and This Year's Teams

MIAMI GARDENS, FL - The South Florida Super Bowl Host Committee'sChampions Arch, built by Gerdau Ameristeel is towering over Miami Beach's famed Ocean Drive, illuminating the sky during Super Bowl week in tribute to the region's rich tradition of hosting Super Bowls. Champions Arch, built by Gerdau Ameristeel, was created from recycled steel from the Orange Bowl and Sun Life Stadium and includes individual works of art celebrating past Super Bowl champions and this year's conference champions.

"When the Host Committee approached us about working together to build another steel structure like we did for last year's Super Bowl in Tampa, we were very excited," said Mario Longhi, CEO of Gerdau Ameristeel. "The Orange Bowl and Sun Life Stadium have hosted some of football's greatest moments, so it seemed fitting that we would recycle steel from both stadiums to create this magnificent tribute in Miami Beach."

Processed and reborn at Gerdau Ameristeel's steel mini-mills in Calvert City, Kentucky and Midlothian, Texas, the art-deco inspired arch stands 23-feet high over Ocean Drive, with massive steel beams intersecting at the center of the arch to showcase a 12-foot steel football illuminated in various NFL team colors by powerful LED lights.

"These sculptures are some of the most unique pieces of artwork I've ever seen," said Rodney Barreto, Chairman of the South Florida Super Bowl Host Committee. "It's amazing to think this is recycled steel from the Orange Bowl and Sun Life Stadium. Being that this is our record-breaking 10th Super Bowl here in South Florida, it's fantastic that our Super Bowl tradition is being recognized this way."

South Florida has been host to more Super Bowls than any other community. To celebrate our Super Bowl tradition, Gerdau Ameristeel fabricated one leg of the arch with recycled Orange Bowl steel and the other from Sun Life Stadium steel. The roman numerals etched in either leg symbolize every Super Bowl played in South Florida. The two intersecting arches create a visual and symbolic "passing of the ball" from one stadium to the other.

What:   Gerdau Ameristeel Unveiling Press Conference

Where: 11th St. & Ocean Drive, Miami Beach (on the street) 

When:  Friday, January 29 at 11:00am

Who:   Rodney Barreto - Chairman, South Florida Super Bowl Host Committee
               Nat Moore - Former Miami Dolphin
               Matti Herrera Bower - Miami Beach Mayor
               Tony Segreto - Emcee   
               Representative from Gerdau Ameristeel

MIAMI GARDENS, FL- Rodney Barreto, Chairman of the South Florida Super Bowl Host Committee is appointing Dick Anderson as the Chairman of the Sub-Committee created to make recommendations to the Host Committee in an effort to land the 2014 Super Bowl which may include Sun Life Stadium improvements.

Dick Anderson is a former Miami Dolphin great as well as a former State Senator. Dick was also Chairman of the South Florida Super Bowl Host Committee in 1989.

"I cannot think of a more qualified person than Dick to chair this sub-committee" said Rodney Barreto. "Dick is someone who not only knows this community, he understands and appreciates the economic importance of bringing Super Bowls and Pro Bowls back to South Florida."

"I'm honored to be named Sub-Committee Chairman and I look forward to working with the community on this issue," Anderson said.

At its January 7th Board Meeting, The South Florida Super Bowl Host Committee voted to form this sub-committee consisting of members of the Super Bowl Host Committee.

At the same meeting, the Miami Dolphins presented plans on Sun Life Stadium improvements that could help ensure future Super Bowls and Pro Bowls in South Florida. These renderings include building an open-air cover that would protect fans from the elements.

Stadium rendering
Joining Dick Anderson on this sub-committee are a wide range of community leaders whose goal is to help keep the Super Bowl, Pro Bowl, BCS National Championship, World Cup and other world-class events coming here. This initial list includes the following and more will be asked to join in the days ahead:

Elaine Adler-President, Aventura Marketing Council

Steve Belous-Ernst & Young

Bruce Jay Colan-Chairman, Greater Miami Chamber of Commerce

Al Dotson, Jr.-Bilzin Sumberg Baena Price & Axelrod

Adam Grossman - SVP Public Affairs, Miami Dolphins

Nicki Grossman-President, Greater Ft. Lauderdale Convention & Visitors Bureau

Beatrice Louissant-Florida Regional Minority Business Council

Dr. Wilhelmena Mack - W. Mack Associates

Emery B. Sheer-Berenfeld Spritzer Shechter & Sheer LLP

William Stanton-Managing Director, Fort Lauderdale Collection, LXR Luxury Resorts & Hotels

William Talbert III-President & CEO, Greater Miami Convention & Visitors Bureau


Kids Fishing Classic 

On Saturday, January 30, The South Florida Super Bowl Host Committee along with NFL Environmental and the NFL YETs will spend a fun-filled day on the water. That's where we'll be teaching more than 150 kids from the NFL YETs in Miami and Fort Lauderdale about the ocean, boating safety, fishing, water conservation and the environment. Make sure you're part of this fantastic event this Saturday!

  • Rodney Barreto - Chairman, South Florida Super Bowl Host Committee
  • Jack Groh - NFL Environmental Program
  • Mike Zimmer - President, South Florida Super Bowl Host Committee 
  • Capt. Wayne Conn - Reward Fishing Fleet, Miami Beach Marina and Kelley Fleet/Haulover Beach
  • Florida Fish & Wildlife Conservation Commission
  • IGFA (Fishing Hall of Fame)
  • Lara Kramer - Fish Florida
  • Dr. Lisa Krimsky - Sea Grant
  • Danni Washington - The Big Blue and You
  • Robert O'Bryant/Kathleen Elliot - Mahogany Youth Fishing Group
What:    The NFL, in partnership with the Miami and Fort Lauderdale YETs (Youth Education Towns), will take more than 150 local children fishing and teach them about South Florida's unique environment, boating safety, ocean appreciation and conservation and having fun.

When:   Saturday, January 30     7:30AM-4:00PM        
             7:30AM - 8:30 AM         Staff / Volunteers Arrive at Marina
       8:30AM - 9:00AM          Buses pick up kids at YET centers
       9:30AM - 12:00PM        YET kids arrive, boating safety review, fishing
       12:00PM - 1:00PM        Lunch and Speeches**
       1:00PM - 4:00PM          Station Rotations

Where:   Haulover Isle Marina, Haulover Beach

*Media will be allowed on the boat. Fishing trips are about 2 hours*
**Speeches will be done by Jack Groh NFL Environmental, Rodney Barreto, Mike Zimmer, Miami-Dade Officials and NFL Representatives

The New Orleans Saints are playing in their first-ever Super Bowl. Now only two teams in the NFL have never won an NFL championship game or played in a Super Bowl: the Houston Texans and the Jacksonville Jaguars.

Stay tuned for more fun facts leading up to Super Bowl XLIV on Sunday, February 7th, 2010!

First it was Dolphin Stadium, and then Land Shark Stadium, and then Dolphin Stadium again. Now, Super Bowl XLIV will be played at the Miami Dolphins' new home, Sun Life Stadium. Dolphins President Mike Dee announced the name change at an unveiling yesterday, where he was joined by Sun Life Financial executives and KC and the Sunshine Band.

Be sure to check out the pictures of the newest stadium changes in preparation for Pro Bowl 2010 next Sunday as well.

After hoisting the name Land Shark Stadium for the entirety of the 2009-10 NFL regular season, the Miami Dolphins have reached a deal with Sun Life Financial, Inc. to rename the stadium Sun Life Stadium. And on a beautiful cloudless sunny day, a press conference was held at the newly dubbed Sun Life Stadium capped off by a concert by KC and the Sunshine Band.

This is now the eighth name for the stadium that opened in 1987 as Joe Robbie Stadium. But as important as it was to get this deal done before the Pro Bowl and Super Bowl XLIV, Dolphins CEO Mike Dee pointed to the entire scope of the deal as it relates to the current economy as the real news:
"This is the first naming rights deal done of significance in the post-recession period and we weren't out in the marketplace very long. A bigger priority was finding the right partner, so if that hadn't happened we were prepared to move forward under an old name. I think from our point of view it wasn't when, it was who,"
Among the invited guests were students from Plantation-American Heritage School, Super Bowl Host Committee volunteers, marketing partners, corporate sponsors, season ticket holders and local dignitaries like the Mayor Shirley Gibson of Miami Gardens, Miami-Dade Commissioner Barbara Jordan, Jeannette Sparano, wife of Head Coach Tony Sparano, and Rachel Ireland, wife of General Manager Jeff Ireland.

For pictures from the press conference, check out our photo gallery: click here.

The newest version of the South Florida Super Bowl Host Committee's media guide is now available online! It has all the latest and greatest information about Super Bowl XLIV and the surrounding area and events.

Check it out here.

Grammy-nominated alternative rock band Barenaked Ladies have signed on to co-headline the Super Bowl Saturday Night lineup along with O.A.R. on Saturday, Feb. 6th. They will also be joined by Robert Randolph & The Family Band, and the show will feature a spectacular fireworks display at Ft. Lauderdale Beach Park.

For more information, please visit our web site.

Super Bowl XLIV brings much more than football to South Florida. Throughout the weeks preceding the game, more than 50 charitable activities and community outreach programs will enliven and enrich the community and provide lasting legacies.

Super Bowl Week activities will also include the announcement of the annual Walter Payton NFL Man of the Year Award and a celebration of the positive impact of the NFL Youth Education Town initiative.

The following are just some of the ways the NFL and Super Bowl XLIV will benefit the host community:
  • Super Bowl XLIV Playbook Workshop Series
  • NFL Play 60 Community Blitz
  • Art & Jazz on the Avenue
  • Super Bowl XLIV Environment Program
  • Super Art in the Park
  • USA Football "Team USA VS. The World"
  • Super Saturday in the Street
  • Game Day Fan Plaza
  • NFL Flag National Tournament of Champions
  • Super Bowl XLIV One World Super Huddle
  • Habitat for Humanity Builds
  • Super Celebrity Fishing Classic Kickoff Party

And more! For more information on each of these events, click here.

FT. LAUDERDALE, FL (January 12, 2010)--New Year's Eve-Meet Super Bowl Eve.  The National Football League announced today it will host SUPER BOWL SATURDAY NIGHT, a free outdoor concert and fireworks spectacular, on Ft. Lauderdale Beach on Saturday, Feb. 6, the night before Super Bowl XLIV.

Free and open to the public, SUPER BOWL SATURDAY NIGHT is a unique entertainment event celebrating an exciting year of football and the arrival of Super Bowl XLIV. The event will include live musical performances, headlined by O.A.R., and the Super Bowl Fireworks Spectacular at Ft. Lauderdale Beach Park adjacent to the Sheraton Fort Lauderdale Beach Hotel on A1A (Seabreeze Blvd.) just north of Holiday Drive.

Festivities will begin at 4 p.m. with a DJ set and video programming followed by live music beginning at 6 p.m. and concluding the evening with a Super Bowl Fireworks Spectacular at 9:40 p.m.
Two additional acts, which will open the concert produced by Live Nation, will be announced soon.
Fans may enter beginning at 4 p.m.  Fireworks are slated to launch at 9:40 p.m. to conclude the show.

Everfine/Atlantic recording group O.A.R. released their sixth studio album All Sides in the summer of 2008 helping to propel the band's cumulative album sales to well over 1.7 million. Containing the certified Platinum hit single "Shattered," All Sides is the band's most successful debut to date landing at #13 on the Billboard 200. O.A.R., who released their fourth live album entitled Rain or Shine today, are made up of band members Marc Roberge (vocals, electric & acoustic guitar), Richard On (electric guitar & background vocals), Jerry DePizzo (saxophone), Benj Gershman (bass), and Chris Culos (drums). The band formed in 1996 and has since blazed a unique grassroots trail across America, revealing their compelling musical vision through near-constant touring. With their distinct sound and introspective, heartfelt lyricism, the band has earned a fervent following from coast to coast. It is that following that allowed the band to sell out the World's Most Famous Arena, New York City's Madison Square Garden, twice. For more information about O.A.R., please visit <>.

Joanna Hunter, NFL, 212-450-2449;
Steve Brener, Brener Zwikel & Associates, 818-462-5598;
Paul Freundlich/Denise Carberry, PFA Media (O.A.R.), 212-334-6116

MIAMI GARDENS, FL - The South Florida Super Bowl Host Committee is proud to announce our signature series of events - The Super Celebration Series - all designed to kick-off 10 days of reverence and revelry surrounding the 2010 Pro Bowl and Super Bowl XLIV.

"These events are designed with all fans in mind," said South Florida Super Bowl Host Committee Chairman Rodney Barreto. "We know you and your family will enjoy all South Florida has to offer during this terrific time," Barreto says.

A complete list of events can be found online at

Art & Jazz on the Avenue, Delray Beach
Thursday, January 28, 2010
Downtown Delray Beach will highlight the Art & Jazz on the Avenue event, an open house for merchants and restaurants that will attract Super Bowl visitors and local residents to downtown Delray. Planned activities include a punt, pass & kick competition between boys and girls of differing age groups, a flag football scrimmage between coaches and city staff verses Delray Rocks players and general public, a dodgeball game and a 40-yard dash competition. Over 60,000+ people are expected to attend this event.

Champions Arch: Built by Gerdau Ameristeel
Friday, January 29 - Sunday, February 7, 2010
The South Florida Super Bowl Host Committee's "Champions Arch" Display, built by Gerdau Ameristeel celebrates the nine past champions crowned in South Florida, while creating a visual bridge uniting the games played at the Orange Bowl and now Dolphin Stadium. Recycled steel is also used to create nine one-of-a-kind sculptures representing past champions along with the two conference champions, one of whom will join the great champions of past South Florida Super Bowls. Gerdau Ameristeel has provided the steel and built the display which spans South Beach's famed Ocean Drive along with 11 smaller structures that will be displayed on the East Side of Ocean Drive at 11th Street.

Super Art in the Park
Friday, January 29, 2010

Join us for Super Art in the Park on Friday, January 29, 2010 from 6pm to Midnight in Ponce Circle Park, right in the heart of Coral Gables.  This event is family friendly and free to the public.

Super Art in the Park is presented by the Kiwanis Club of Little Havana Arts and Music Foundation, the City of Coral Gables, the Coral Gables Chamber of Commerce and Downtown Coral Gables.

Super Art in the Park features many activities, including live music, art, sports personalities, memorabilia, Super Bowl-themed activities for kids of all ages and so much more.

The musical line-up for the event includes:

            Pep Rally
            Ketchy Shuby (Soul Music)
            Fourth Dimension (Reggae Music)
            Jacob Jeffries Band (Smooth Rock)
            DJ Le Spam and the Spam All-Stars

Come early and stay late and enjoy all the festivities of Super Art in the Park in celebration of Super Bowl XLIV.  And, don't forget you can stay for dinner and enjoy one of our many fine Coral Gables restaurants.

For more information on parking and the City of Coral Gables, visit

For restaurant dining and shopping information, visit and

For the latest information and program updates on Super Art in the Park, visit

And remember to join us on Friday, February 5th for the next Art in the Park program at Ponce Circle Park.  See you all on the 29th!

Celebrity Joes vs. Pros Boxing
Friday, January 29, 2010
Former NFL Greats, Miami Dolphin Players and Founders of South Florida Joes vs Pros: Lorenzo Hampton and James Pruitt will be joined by numerous celebrity guests. Invited guests include NFL Hall of Famers Dwight Stephenson, Michael Irvin, Eric Dickerson, Lawrence Taylor, Dan Marino, Don Shula, Emmitt Smith, Bob Griese, Jim Kiick, Manny Fernandez and Larry Little, along with likely future Hall of Famer Cris Carter. You will see your favorite NFL players matched against "Celebrity Joes". Event will be held 8p.m. - 10p.m. on Friday January 29, 2010 at the Westin Diplomat Resort & Spa 3555 South Ocean Drive, Hollywood Beach.
For information and tickets, visit

Super Saturday in the Street
Saturday, January 30, 2010
The local businesses take it to the street with an extreme tailgating event in downtown Hollywood. Visitors will sample food from locaL restaurants and vote on their best tailgating experiences. Hollywood Boulevard will become a pedestrian tailgating challenge between the American Football Conference (AFC) and the National Football Conference (NFC). Tailgating packages will be raffled off. Fans are encouraged to come in their favorite NFL team gear. Several NFL cheerleading teams will be on site. Current and NFL alumni players will be available for autograph signing at various locations during the day. Event will be held 12p.m. - 6p.m. Saturday January 30, 2010 in Downtown Hollywood, between 19th Avenue and 21st Avenue. Free event open to the public.

Super Celebrity Fishing Classic
February 1 & 3, 2010
The Super Celebrity Fishing Classic is a high profile, prestigious fishing tournament designed to honor William Bleakley, Marquis Cooper, Corey Smith and Nick Schuyler. Those four men were lost at sea last February. Only Schuyler survived. The proceeds raised at this event will go to the victims' families' charity/foundation of their choice. The SCFC will target various Funfish species including Dolphin, Tuna, Kingfish and Wahoo. The event is open to all ages and will include divisions for ladies and juniors. Join us Wednesday, February 3rd starting at 7:00 a.m. - 3:30 p.m with fishing, 3:30 - 5:30 p.m. weigh in/dock party, 5:30 - 6:30 p.m. cocktail party and 6:30 - 10:00 p.m. dinner and awards ceremony. Tickets to the Kickoff Party, awards ceremony and spots in the fishing tournament are open to the public and can be purchased in advance.
For more information please call or email Judy Layne

Super Clematis by Night
Thursday, February 4, 2010
Join the City of West Palm Beach for a free football celebration event in South Florida. It includes two stages of entertainment featuring Starship with Mickey Thomas performing top-40 hits: "We Built This City," "Nothing's Gonna Stop Us Now" and "Sarah." There will be meet-and-greets with pro football players, interactive sports competitions, FANtastic contests and a 5p.m. Kickoff with marching bands, cheerleaders and more! Also, be sure to visit the 2010 Census Mobile Tour display! More than 25,000 people are expected.

The Tide Mile of Clean Style
Thursday, February 4 - Saturday, February 6, 2010

The Tide Mile of Clean Style 
will mark the launch of Tide's new advertising campaign in Miami, a mecca of casual style and home to the 2010 Super Bowl, with an invitation for residents and visitors to come and show off their personal style on Miami's famous Ocean Drive. The Tide Mile of Clean Style will stretch from 7th to 12th street on Ocean Drive and will include a runway open to everyone, numerous activities, giveaways and more!

2010 DIRECTV Celebrity Beach Bowl
Saturday February 6, 2010
On February 6, 2010, celebrities and professional athletes will storm Miami's famed South Beach for DIRECTV's 4th Annual Celebrity Beach Bowl, the must-see special event of Super Bowl weekend. A veritable "who's who" of entertainment will face off in a no-holds-barred flag football game - going head to head in front of millions of passionate viewers. Last year, New York Giants quarterback Eli Manning and New Orleans Saints running back Reggie Bush coached teams made up of an exciting mix celebrities and gridiron greats, such as Chace Crawford, Blake Lively, Kevin Dillon, Maria Menounos, Penn Badgley, Christian Slater, Warren Moon, Eddie George and Steve Young.

The 2010 DIRECTV Celebrity Beach Bowl will return to Miami for the first time since its inception in 2007 when it was attended by 1,000 fans. The event has grown considerably in four short years and this year about 10,000 fans are expected to pack the sand along with VIP athletes, celebrities and musicians for one of Super Bowl weekend's hottest events. Immediately following the game and trophy presentation, the All-American Rejects will take the stage for an unforgettable performance. Don't miss the action, which airs live on DIRECTV's The 101 Network.

Gates open at: Noon
Pregame show: 1:30 p.m.
Game: 2:30 p.m.
Postgame Concert: 3:30 p.m.
Free admission complements of DIRECTV

Don't know what to do when you come to South Florida for Pro Bowl 2010 and Super Bowl XLIV? Check out our web site for the official Super Bowl XLIV Visitors Guide .

This beautiful guide will keep you up-to-date on all the events going on in the area throughout the Pro Bowl and Super Bowl festivities.

Rihanna & Justin Bieber to Perform at VH1 Concert - Thursday, February 4th

Nelly Furtado, Paulina Rubio & Pitbull to Perform at Pepsi Musica Super Bowl Fan Jam - Friday, February 5th

The NFL will partner with Pepsi for two free concerts to help celebrate Super Bowl XLIV in South Florida, it was announced today.  The PEPSI SUPER BOWL FAN JAM, the only official NFL Super Bowl concert series on South Beach, will take place on Thursday, February 4 and Friday, February 5 in Miami, FL.

Multi-platinum, Grammy Award winning superstar RIHANNA will perform tracks from her new critically-acclaimed album Rated R and 15-year-old singing sensation JUSTIN BIEBER will rock the South Beach crowd with songs from his platinum debut My World in the PEPSI SUPER BOWL FAN JAM concert on Thursday, Feb. 4.

Grammy Award winning global superstar NELLY FURTADO, who will perform from her hit album Mi Plan; Grammy and Latin Grammy nominated PAULINA RUBIO, who will showcase songs from her platinum selling album Gran City Pop, and Billboard Latin Music Award winner "Mr. 305" himself, PITBULL will take the stage on Friday, Feb. 5 for the PEPSI MUSICA SUPER BOWL FAN JAM.

Free tickets for both concerts will be available at beginning Monday, January 11th on a first-come, first serve basis.  There is limit of 10 tickets per person. 
Public entrance to the concerts on South Beach will be at 8th and Ocean.  Gates open at 5 p.m. and the concerts will begin at 7 p.m.

Actor KEVIN DILLON, star of HBO's hit series Entourage and popular television anchor NANCY O'DELL will host Thursday night's concert and Telemundo stars LETI COO and JESSI LOSADA with actor KARIM MENDIBURU will host Friday night's festivities.

NFL players also will participate in the two concerts produced by Live Nation.   VH1 will televise Thursday night's concert beginning at 9 p.m. ET and Friday night's concert will be taped for airing on Telemundo on Saturday, Feb. 6 at 4:30 p.m. ET.

For more information, visit

Dolphin Stadium, home to the Miami Dolphins, the 2010 Pro Bowl and Super Bowl XLIV and many previous historic and memorable events, will be the unique setting for behind the scenes tours for fans during the two-weeks of National Football League championship festivities in South Florida.

Fans will have the opportunity to experience a guided tour, which will last approximately one hour, and visit Dolphin Stadium days before it hosts two of the biggest games of the NFL season.

Tickets for the tours will go on sale on Monday, Jan. 11 through Ticketmaster outlets, by calling Ticketmaster at 866-448-7849 or online at   Tickets are $15.

The 2010 Pro Bowl will be played on Sunday, January 31, 2010 at Dolphin Stadium in South Florida, one week before Super Bowl XLIV takes place on the same field on February 7.

Tours will be conducted Pro Bowl Week on Wednesday, Jan. 27 and Thursday, Jan. 28 at noon, 1 p.m., 2 p.m. 5 p.m. and 6 p.m. and Friday, Jan. 29 at noon, 1 p.m., 2 p.m. 3 p.m., 4 p.m., 5 p.m. and 6 p.m.  Tours also will be held on Saturday, Jan. 30 at 4 p.m., 5 p.m. and 6 p.m.

Super Bowl week tours will be conducted on Monday, Feb. 1 and Wednesday, Feb. 3 at 4 p.m., 5 p.m. and 6 p.m.; Thursday, Feb. 4 from noon to 3 p.m. and Friday, Feb. 5 each hour from noon to 3 p.m.

This will mark the fifth Super Bowl hosted at Dolphin Stadium.  The four previous were Super Bowls XXIII, XXIX, XXXIII and XLI.

For further information on the tours, visit  Parking for the tours is located in Lot 3.  The tours will begin at the mobile Super Bowl merchandise store located in the parking lot.

MIAMI GARDENS, FL - The South Florida Super Bowl Host Committee is forming a sub-committee to look into stadium improvements to ensure that South Florida continues to be positioned to attract future Super Bowls, Pro Bowls, and other large scale sporting events. This group is comprised of a wide range of community leaders whose goal is to help keep the Super Bowl and Pro Bowl coming back to South Florida.  The region has hosted 10 out of the last 44 Super Bowls.

South Florida Super Bowl Host Committee Chairman Rodney Barreto will lead the committee. This committee will meet on Thursday, January 7, 2010 at 12:30 pm at Dolphin Stadium (Gate G) to discuss the next steps related to stadium improvement. The Miami Dolphins will be asked to give an update on the stadium master planning process. Barreto, members of the Super Bowl Host Committee and Dolphins representatives met with Commissioner Goodell on Sunday to review the master plan and will give the sub-committee a report on that discussion. 

On February 7, 2010, South Florida will host its record-breaking 10th Super Bowl and first Pro Bowl in 35 years.  The country's largest one-day sporting event will pump hundreds of millions of dollars into South Florida's battered economy. With this year's Super Bowl, South Florida will have hosted two of the last four Super Bowls which is estimated to bring over $800 million dollars of economic impact into the community of Miami-Dade, Broward and Palm Beach Counties.  South Florida lost its most recent bid for the 2013 Super Bowl last year. The NFL will decide the location of the 2014 Super Bowl in May.

# # #
Event:   South Florida Super Bowl Sub-Committee                    

When:   Thursday January 7, 2010

Time:    12:30 pm
              (Media Check-in: 12:00pm)

Where: Dolphin Stadium
             Gate G
             2269 Dan Marino Blvd.
             Miami Gardens, FL 33056

Attendees Include:     

Rodney Barreto - Chairman South Florida Super Bowl Host Committee

Dick Anderson - Former State Senator and Miami Dolphin alum

Bruce Colan - Chairman, Miami Dade Chamber of  Commerce

Mike Dee - CEO, Miami Dolphins

Al Dotson Jr - Bilzin Sumberg Dunn Price & Axelrod

Eric Poms -  CEO, Orange Bowl

Tony Segreto - Former Broadcast Journalist

Dr. Wilhelmena Mack - W. Mack Associates

Catherine Minnis, Director of Community Outreach for the South Florida Super Bowl Host Committee, was interviewed by CNN Money for an article about the SBHC's Emerging Business program and the Community Outreach department's Business Resource Guide. Check out the CNN article here.

Not sure what to do when you're in South Florida for Pro Bowl 2010 and Super Bowl XLIV? Head over to our Interactive Visitors Map to get information about the best information and attractions that South Florida has to offer.

You can check it now on our web site. Lot's of great events all over South Florida!


The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.

The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.

Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

What do you love most about South Florida?


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