Here's our highly anticipated behind-the-scenes video of the Super Bowl XLIV/Pro Bowl 2010 commercial shoot, executed by Ronin Advertising. The shoot was a great success, and although it was an all-day event there were moments of joy, passion and excitement all throughout the process. Check out our video for yourselves - there's plenty to see.

If you want to see the video in high quality, just click the "HQ" button on the bottom right-hand corner of the video below. There's nothing like watching Super Bowl and Pro Bowl material in crystal clear quality.



The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.

The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.

Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

What do you love most about South Florida?


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