MIAMI– October 12, 2009 – Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, announced today that it was named the exclusive Spanish-language television media sponsor for the South Florida Super Bowl Host Committee in support of Super Bowl XLIV, taking place February 7th, 2010 at Dolphin Stadium in Miami, Florida and for the Pro Bowl 2010 on January 31, 2010, also held at Dolphin Stadium.

“We are proud to play a part in the Super Bowl excitement as the big game returns to South Florida next year,” said Don Browne, President of Telemundo. “Partnering with the South Florida Super Bowl Host Committee for these two major NFL games is a perfect collaboration, as the US Hispanic audience has always relied on Telemundo to be the ultimate destination for sports.”

Telemundo will work with the South Florida Super Bowl Host Committee, the liaison between the National Football League and the local South Florida community in the planning and executing of Super Bowl XLIV.

The South Florida Super Bowl Host Committee will support multiple community events that the National Football League is sponsoring.

Telemundo will have a presence at these events which include: Super Kids/Super Sharing, NFL Yet’s, One World, Rebuilding Together, Habitat for Humanity, Play 60 Challenge, Super Learning, and Emerging business.

“This is an exciting partnership, and one we’re proud to be a part of,” said Rodney Barreto, Chairman of the South Florida Super Bowl Host Committee. “Telemundo has an expansive reach, and they’ll do a terrific job of connecting with football fans all over the world.”

This year’s Super Bowl marks South Florida’s tenth year as a Super Bowl host city, making South Florida the host city with the highest number of Super Bowls to date. South Florida is also welcoming the Pro Bowl to Dolphin Stadium after having been in Hawaii for thirty years.



The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.

The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.

Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

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