June 16th was a busy day for us. It was the date of the NFL Emerging Business Workshop held in Miami Gardens, which was sponsored by Barbara J. Jordan, Miami-Dade County and Sprint.

Over 250 small, minority and women-owned business owners attended the event to engage in a healthy discussion about doing business with the NFL and the Super Bowl Host Committee.

Speakers spoke of their previous experience with the Emerging Business Program, touching upon the benefits they received from the program and the things to avoid. Some notable members of the panel included the NFL's Tisha Ford, Miami-Dade Commissioner Barbara Jordan and Mike Zimmer.

Community Outreach Coordinator, Kellen Arnold, on behalf of the Emerging Business department said, "we believe the event was a success, because we had a lot of new companies in attendance who really needed to receive the information presented."

Thank you to all those who attended the event and were a part of the NFL's cause to promote economic growth and future success.

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The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, the Record-Breaking 10th Super Bowl in South Florida, and to fulfill all bid obligations to the National Football League.


The South Florida Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development.


Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.




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